Corporate mission: to provide customers with a high -quality lifestyle, convey a loving attitude towards life; to achieve happy work and happy life for employees and partners.
Corporate values : character first, family second, career third; consider others the most; put in as much effort as anyone else.
Business Wisdom : If we don't work hard for ourselves , who do we rely on? If we work only for ourselves, what do we become? If we don't understand it now, when will we understand it?
Business Wisdom : Treat others better without asking for anything in return; treat customers better, not necessarily all for doing business.
Business ethics : acquire wealth in an honest and kind way; manage wealth in a diligent and thrifty way; use wealth in a loving way.